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USA Today: University of Washington Professor explores why things go viral

 

According to University of Washington professor Karine Nahon and doctoral student Jeff Hemsley, virality is “a social information flow process where many people simultaneously forward a specific information item, over a short period of time, within their social networks, and where the message spreads beyond their own (social) networks to different, often distant networks, resulting in a sharp acceleration in the number of people who are exposed to the message.” Read more