Logo Part 1: Use of the Standard iSchools Logo
This is the standard iSchools logo:
The iSchools logo should always be linked to the iSchools home page: http://ischools.org
The official logo can stand alone: Additional descriptive text can be added, but is not required.
The logo’s official color is red, and schools are encouraged to use the red version. However, the iSchools brand guidelines allow schools to change the color of the official logo to make it better suit the design of the school’s website.
Red logo examples:
Other color examples:
Logo Part 2: Use of the Alternate logo (“i-beam”)The iSchools also has a secondary logo, sometimes called the “i-beam.” The use of this logo is discouraged. We prefer that our members use the standard iSchools logo shown above. However, we realize some schools already using the iSchools logo, in which case, it remains acceptable.
This is the secondary logo, and again, its use is discouraged:
The “i-beam” logo is red, but its color can be changed to suit a website’s design.
If the “i-beam” logo is used, it must be accompanied by text that explains the school’s association with the iSchools, such as “Member of the iSchools,” “iSchools Member” or “Member of the iSchools Caucus”. It should never be used as a stand-alone element. It should also be linked to the iSchools home page: http://ischools.org
Logo Part 3: Answers to frequently asked questions about the iSchools logo
1. How was the iSchools logo developed?The iSchools logo was developed in 2006-2007 by the iCaucus working in conjunction with MBS Associates. It has been in continuous use since that time.
2. Why must my school use the iSchools logo?The iSchools organization is currently involved in a legal exercise centered on branding and trademarking. Broad use of the logo by our membership strengthens the organization’s brand position and trademark claim. This is why the iSchools ask all members to post the logo to their respective websites.
3. I do not like the iSchools logo. Can we redesign it?The fact that the iSchools logo has remained essentially unchanged and in continuous use since its inception further strengthens our brand and trademark claim. Redesigning the logo could undermine that.
Whether or not one likes or dislikes the logo is subjective. It would be impossible to create a logo that appeals to every member of an organization of our size. What matters is that the logo does its job effectively—i.e. that it is instantly recognizable to all who see it, and identifies us as a collective group dedicated to advancing the iSchools Movement worldwide.
4. Why is the logo so big?The iSchool logo is presented here as a large hi-res file. You can make the logo appear smaller on your website, as can be seen in the examples we provide above. Your web designer will know how to do this.