Human-computer interaction theorist Dr. Ben Shneiderman of the UMD College of Information Studies’ HCIL research lab is shaking up the research world by questioning the value of curiosity-driven research conducted in laboratories. “[In] our knowledge-rich, information-overloaded world, new models are needed…” he says.
With his Twin-Win Model of research, Dr. Schneiderman challenges the value of research that solely creates new knowledge. The Twin-Win Model contends that in this day and age, for new research to be impactful, it must be tied to actionable insights that can lead to societal benefits.
According to a recent UMD story written by Mia K. Hinckle, the Twin-Win Model theory is controversial as many researchers actively reject collaborations with businesses with the fear that it will taint the validity of their research or damage their academic credibility. However, Dr. Schneiderman argues that interdisciplinary ideas are not sufficient to achieve the goal of high research impact—that research must solve authentic, real-world problems and that partnerships with businesses or organizations provide a forum to identify these problems, test research, and disseminate actionable solutions.
Click here for more of this story on the UMD iSchool website.