Abstract:

My talk will present some key elements from my PhD research, which draws upon the increasingly popular practices of a set of highly active online actors self-defined as ‘wellness’ bloggers. My project's aim is to chart the ways in which (visual) social media have shaped recent social phenomena of healthy eating, wellness discourses and lifestyle practices in the UK. To achieve this, I am focusing on the analysis of the visual social media content generated by a particular actor, the influential food blogger Deliciously Ella on Instagram.